Most candidates do not research companies for information and the problems they are facing. You should develop your own tactful suggestions for solutions without appearing to be a 'know-it-all. '
Read trade magazines to learn more about the specific industry. You could also visit the company's website to get first hand information about their products/ services.
Knowledge about the domain and the company shows the interviewer you are interested. It also demonstrates initiative on your part.
Thanks to Hassan Ali
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